What's New
RingRevenue on MurrayNewlands.com
03/08/2010 by Jason SpievakFollowing Affiliate Summit West in January, I had the opportunity to do an interview with Affiliate Summit Pinnacle Award Nominee Murray Newlands to discuss the Pay-Per-Call opportunity for affiliates. Check out the interview on Murray Newlands' Affiliate Marketing Blog.
LeadsCon Dialed In to Pay-Per-Call
03/06/2010 by Rob Duva
Pay-per-call saw quite a bit of action at LeadsCon last week, with callouts from several different sources. Matt Coffin, an investor with Coffin Capital, mentioned RingRevenue on a panel about what to expect in 2010, including us as part of the next step toward lead quality. The panel was blogged live by LeadCritic - click here if you’d like to read more about it.
Later on, VC Mark Suster of GRP Partners (one of our investors) mentioned us during an interesting panel appearance (visit www.bothsidesofthetable.com to check out Mark’s subsequent blog post “Making The Most out of Sitting on Panels” where he talks about his panel at LeadsCon).
LinkShare’s Russell Pe... [more]
back from Sundance
03/06/2010 by Colin Kelley
LinkTrust FreeRide was a blast. It was great to meet everyone from the LinkTrust team and talk with customers face-to-face. There were lots of questions about our Pay-Per-Call solution and I learned quite a bit about how it fits in the affiliate space too.
Oh, and the snowboarding was fun! What lift lines?
RingRevenue at the LinkTrust conference this Sunday - Tuesday
02/25/2010 by Colin Kelley
I'm gearing up for LinkTrust's annual event, FreeRide 2010, outside Salt Lake City this weekend, Sunday Feb 28 through Tuesday March 2. In addition to snowboarding :-) I'll be showing our latest Pay-Per-Call platform features and how they integrate with LinkTrust. Stop by one of the scheduled demos, on Sunday at 4:30 or Monday at 4:00, or get in touch through our Request a Demo link.
Looking forward to meeting some of you there!
Join Us for LeadsCon Panel
02/23/2010 by Rob DuvaOne of the hottest topics in advertising right now might surprise you: it’s the telephone. We’ll be talking about this and the pay-per-call opportunity during a panel at LeadsCon next week. The session "VOIP – It's Not Just Hot Transfer Anymore" takes place on Wednesday, Feb. 24 from 10:30 to 11 a.m., at the Mirage Hotel and Casino, Events Center C2. As the LeadsCon organizers put it, "at no other point in advertising has the phone offered so many opportunities to those involved in the generation of leads today." We agree, and invite you to join us to hear more about how advertisers and publishers are taking advantage of an old technology like the phone in exciting and profitable new ways.
CUNet Launches Pay-Per-Call
02/22/2010 by Rob DuvaCUnet, a leading provider of performance marketing solutions for the higher education sector, today announced the introduction of EnrollCall – a new pay-per-call lead generation service powered by RingRevenue. The new service will evaluate school-specific inbound phone calls that come through unique phone numbers provided to CUnet's lead supplier network, confirm the quality of the inbound phone lead and facilitate enhanced quality, quantity, and measurability of inbound prospective student phone inquiries to schools. We're thrilled that yet another leading performance marketing company is seeing the value of pay-per-call and extending the additional revenue opportunities it brings to their customers.
Shawn Collins Talks Pay-Per-Call on DishyMix
02/19/2010 by Rob DuvaOn this week’s DishyMix – a popular social media and marketing podcast hosted by ad industry veteran Susan Bratton – Susan interviews affiliate guru Shawn Collins about the trends he’s seeing in affiliate marketing. Shawn talks about local affiliate marketing and pay-per-call as two areas where he sees big opportunities for affiliates. He also talks about the potential for affiliates and advertisers to incorporate more offline advertising in their campaigns – a tactic which Shawn himself has used successfully. This is a great interview on the overall direction and potential of affiliate marketing today. Listen to the podcast on iTunes or from the DishyMix website by clicking here.
LeadClick Expands Pay-Per-Call Offering
02/18/2010 by Rob DuvaBased on initial trial success, LeadClick Media, a provider of performance-based lead generation services, has now expanded its call-based initiatives. LeadClick began testing our performance-based call tracking platform in mid-2009. Going forward, the company will use our platform more broadly to enhance the performance of more of its email, display and offline campaigns to drive conversion. LeadClick advertisers can include phone numbers in search listings and on landing pages, routing calls through the RingRevenue platform and ensuring quality lead filtering and distribution. We’re happy to report that they’ve experienced increased lead volume and quality, as well as improved ROI both for the company and its clients. Read more here.
Affiliate Radio Hosts RingRevenue
02/12/2010 by Rob DuvaYou can now catch RingRevenue CEO Jason Spievak talking pay-per-call with Keith Baxter on the Affiliate Radio podcast series (www.affiliateradio.com). Keith and Jason take a deep dive into how pay-per-call technology has evolved over the years into an easy-to-use solution that makes everyone happy: advertisers get high-quality, high-converting calls, and publishers make more money through the ability to track calls like clicks. Jason and Keith get into quality control, revenue potential, who pay-per-call is working for, and the exciting future in the space as offline opportunities become more available to online publishers. Keith, an online business veteran and blogger, predicts that pay-per-call is “the future of advertising online." To access the audio, click here.
Hear RingRevenue on CDF Networks
01/30/2010 by Rob DuvaYou can now listen to RingRevenue CEO Jason Spievak talk with Chad Fredericksen of CDF Networks about all things pay-per-call. Chad, an affiliate marketer and blogger, believes pay-per-call to be a “game changing technology” in the performance marketing industry. Sit in on their conversation to find out how it works, why it works, where it works, who offers it and more. Chad and Jason talk conversion rates, offline opportunities, mobile and how to get started today. To access the audio, click here.
Pay-Per-Call Meets Direct Response
01/28/2010 by Rob DuvaToday marks the launch of As Seen Everywhere, a fully integrated multichannel pay-per-performance online exchange for the direct response industry, powered by RingRevenue’s robust pay-per-call platform. This groundbreaking service benefits all players in the DR space. For direct marketers, As Seen Everywhere provides risk-free, multichannel reach for DR campaigns, featuring 10 individual channels of distribution. For media, the company is a fast, effective and efficient one-stop resource for direct marketing campaigns. For agencies, As Seen Everywhere provides a campaign management tool to track campaigns in real time. We’re looking forward to helping As Seen Everywhere pioneer new revenue opportunities in the DR space! Read more here.
Affiliate Summit West Recap
01/25/2010 by Ethan KravitzAffiliate Summit West 2010 (www.affiliatesummit.com) was another successful conference for RingRevenue. During the opening day, CEO Jason Spievak gave a presentation, "Using Pay-Per-Call to Grow Affiliate Programs" to an attentive audience of more than 100 people. The audience was very excited about the new opportunities created by RingRevenue's Pay-Per-Call platform and had many questions for Jason. As CMO Rob Duva gave demos, I walked the floor of the exhibition hall looking for new ways to leverage our Pay-Per-Call platform in the affiliate marketing community. We also managed to have some fun, attending parties sponsored by buy.at and ShareASale. To view Jason's presentation, click here.
Meet Us at Affiliate Summit West
01/12/2010 by Rob DuvaWe’ve watched the growth of pay-per-call take off during the past year as most of the leading affiliate networks adopted this technology, creating new opportunity for advertisers and publishers alike. This weekend we’ll be talking about what’s driving this trend. On Sunday, Jan. 17, RingRevenue CEO Jason Spievak will share success stories and insights into how pay-per-call technology is enabling advertisers and publishers to boost revenue and improve ROI. His presentation takes place at 1:30 p.m. at Affiliate Summit West (www.affiliatesummit.com) in Las Vegas, at the Rio Las Vegas Hotel and Casino. We’d love to see you there! To meet with us and/or schedule a demo, please call 888-444-2056. Read more here.
ShareASale Expands Offline
11/11/2009 by Rob DuvaWe've been working with the ShareASale team on pay-per-call since the start of the year. Following a successful pilot, they announced today that they have now fully integrated the ShareASale Pay-Per-Call Center and have made it available to over 2,500 merchants in their network. Read all about it here. As part of the integration, ShareASale is using our APIs to improve their customers' experience with the platform, making it easier for them to access and manage pay-per-call campaigns from their main ShareASale account. We look forward to continuing to work with the ShareASale team, their merchants, and their affiliates to help them expand their performance based promotions offline.
LinkTrust Partners with RingRevenue
11/04/2009 by Jason SpievakWe're very excited to launch with LinkTrust. They are growing rapidly, and they put the customer experience above all else just like we do. The love at the user group summit in Utah was impressive, and they've also got the most fun office in Provo. Check out LinkTrust's new integrated pay-per-call service and learn more here.
More Fun with Patents
09/09/2009 by Jason SpievakJust filed our fourth patent application yesterday. More on the way. Lots of work on top of our regular work, but it's important to recognize and document the innovation on the RingRevenue platform as we scale. Thanks to all for the great user input. Keep hitting that "feedback" button, and we'll keep improving the experience for you!
An Event Apart: conference on web usability
08/22/2009 by Nick Burwell
This summer I had the opportunity to attend the "An Event Apart" conference in Boston. The focus was on modern standards and usability relating to web design. At RingRevenue we are always looking for ways to improve the usability of our application, so it was great to get some fresh ideas and strategies from multiple professionals in the field. We plan to do more user testing of new features and get better insight into how our customers are using the platform. We look forward to continual improvements in our user interface as we engage with our users for feature requests and feedback.
View details of the conference here.
CJ Pay-Per-Call Webinar Draws Big Crowd
08/06/2009 by Rob DuvaThanks to over 1,500 publishers who registered for today's webinar. The CJ Pay-Per-Call platform is now open to all U.S. advertisers and publishers. Get signed up now at www.cj.com/paypercall.
LinkShare Launches New Pay-Per-Call Platform
08/05/2009 by Jason SpievakWe’re excited to be working with LinkShare to address this fast-growing market opportunity. Sign up now at www.linkshare.com/paypercall.
RingRevenue Rings Up $3.5 Million Financing
06/03/2009 by Jason SpievakMany thanks to our investors and customers who share our vision for the pay-per-call market. We completed our Series A financing led by GRP Partners along with Rincon Venture Partners and Great Pacific Capital. Great to have investors who have built successful software companies themselves. Read all about it here.
Commission Junction Partners with RingRevenue
06/03/2009 by Rob DuvaWe’re very pleased to announce our partnership with Commission Junction. We’re excited to partner with CJ to bring pay-per-call to the affiliate industry. With RingRevenue, CJ now makes it easy for their advertisers to create and manage call-based campaigns as easily as they do click-based campaigns today. Read all about it here.
Paradise on Fire
05/06/2009 by Jason SpievakSanta Barbara is burning again. Several of the team here were evacuated from their homes, and our offices are under evacuation warning. Fortunately, the RingRevenue architecture is immune to these situations, and our service continues uninterrupted to our customers around the country. To learn more about how we do it, contact us today for a demo. Better make that tomorrow, actually. We’re outta here.
REST Transaction Reporting API
04/01/2009 by Colin KelleyWe've had a rich set of reports for some time, but those are tailored to interactive use. What if you want to synchronize to transaction data from us computer-to-computer? We've just released a really simple REST network transaction reporting API for just this purpose. It returns a window of transactions in Comma Separated Value (CSV) format--or separated by anything you like actually. The idea of the transaction window is that you keep track of the last transaction id you got. (Or even easier, if you put them in a database you can just ask for the highest transaction id you've ever gotten from us.) Each subsequent time you use the API to download transactions you can request to start where you left off. So it's flexible enough that at one extreme you can download every transaction from the start of time, or at the other extreme you can poll us every 5 minutes to just get the latest transactions. Or choose anything in between.
Fun with Patents
03/18/2009 by Jason SpievakJust filed our third patent application today. More on the way. The RingRevenue platform brings substantial optimization to the pay-per-call market through some very innovative technology that ensures delivery of the highest-quality callers to advertisers. Contact us today for a demo.
Budgets
02/08/2009 by Robert DuvaIt's common for networks to manage advertiser's campaigns for them. Often the advertiser has set a "not-to-exceed" budget. Now we support setting advertiser budgets. You tell us the date to start, the budget amount, and at what level you'd like to get a warning. We'll track the spend and send you an email when you've reached the warning threshold.
IVR & Professionally Recorded Voice Prompts
01/07/2009 by Colin KelleyWe just went live with our 3rd-generation web-based IVR (Interactive Voice Response) support. It uses Web 2.0 dynamic HTML & Ajax to create IVR trees. You can put the tree together and test it out immediately; we'll use a computer voice to speak the prompts. When you're happy with the flow you can push it live for your callers right then, or you can click a button to request us to professionally record those prompts if you'd prefer.
SMS Promotions
10/07/2008 by Robert DuvaYou can offer your mobile phone callers an SMS follow-up promotion. Tell us what to speak to make them the offer and what to put in the body of the text message. We can send the text message right away, or we can delay sending it if it's more of a reminder.
RingRevenue Launches Pay-Per-Call Platform (Beta)
08/12/2008 by Jason SpievakThe RingRevenue platform is live! We're already bringing on beta customers to try it out and give us feedback. Huge props to the dev team for the summer push!
Office Upgrade
07/10/2008 by Scott HerrimanBig news for us: we just completed our move into our new offices. We left our 300 square foot global headquarters for the new digs today. Much nicer to have real desks and more than six inches between you and your coworker. Our developer "pit" even has a fireplace and views of the palm trees swaying in the gentle Santa Barbara ocean breeze. Stop by and check it out.
Affiliate Summit West 2008
02/22/2008 by Robert DuvaWe know we won't get right if we're not constantly listening to the voice of our customers and building solutions that meet or exceed their expectations. So, we're off on another road trip to Vegas for Affiliate Summit West.